the app your phone hates

the app your phone hates
OUR STORY
We helped rig the game.
Now we've built a new one.
To get you out.


Guilt doesn't work. Neither does willpower. Winning does.
You've seen the charts. Set the limits. Dismissed the limits. Maybe deleted an app and reinstalled it by Thursday. You don't need another app telling you you're on your phone too much. You were there.
The problem isn't that you don't care. You're up against products built to keep you coming back.
Back when a phone was just a phone, we put Tetris on it. Bejeweled too. People laughed. Who'd play a game on a phone?
Turns out, almost everyone.
Two minutes in line at the post office became a little escape. Your phone was recess from your day.
Then recess never ended.
Every spare moment became something to fill. Waiting for coffee. Sitting through the credits. That quiet minute before bed that somehow ends forty-five minutes later.
The feed never ends. Your day does.
People say it's too late. Everyone's on their phone, just give up. We shrugged then. We're shrugging now.
So we built MOQA. A game you win by putting your phone down and picking your real life back up. A score to beat. A Buddy in your corner. Rewards for living your life instead of watching someone else's.
We spent years getting people to pick up their phones. Now we're getting them to put them down.
Because play still works. Guilt never did.
Phone games used to be recess from your day.
MOQA is recess from your phone.
Consider this the bell.

THE RÉSUMÉ, IN CASE YOU WERE WONDERING
CHAPTER 1
JAMDAT Mobile
IPO. Acquired by EA for $680M
We put games on phones before phones were smart. By the time EA bought us, we were one of the biggest mobile game publishers in the world.
CHAPTER 2
textPlus
150M+ downloads
Free texting and calling, paid for by
ads. Which means paid for by your
attention. We built the pings, the
loops, the "just one more check." It
worked. A little too well.
MOQA
CHAPTER 3
Same tricks. Now on your side.
Streaks, rewards, a little friendly
competition. Everything that kept
you scrolling, rewired to get you off
your phone. The app your phone
hates.
What's behind the door.
HOW IT WORKS
MQ
Your Mindful
Quotient
One simple score that tells you who's winning: you or your phone. Think IQ, but for how you use your phone. Screen, Move and Offline time all count. Every night at 10PM, you start at 200. Up from there is you. Down from there is your phone.

Your Buddy
The conscience your phone should have come with
The only thing on your phone that's on your side.
Pick your Buddy: Coffee, Tea, Boba or Iced. Nudges that actually help. No lectures, no finger-wagging, no guilt trips.

Beans
Phone down, Beans up
Get paid when you don't scroll. Every hour your phone doesn't get is Beans in your pocket. Buddy upgrades, digital goodies, whatever you want. You earned them the hard way: by doing nothing.

Get the Bag
Do the work. Coffee's on us.
Guarding your attention is a daily battle, so the Perk Plan adds some extra motivation. Crush four challenges in a month and you earn the Bag: a real reward, like a coffee-sized gift card or a charity donation.

THE TEAM
The recovering culprits.
CEO - FOUNDER
AUSTIN
Founded JAMDAT Mobile.
Founded textPlus and took it to 150M+ downloads.
Now using his powers for good.

COO - FOUNDER
JOY
Led the deployment of mobile games & apps people couldn’t put down at JAMDAT, EA, Bandai Namco & textPlus.
Now driven to raise everyone’s MQ.

CHIEF DESIGN OFFICER
MONICA
Designed for tech, healthcare & education, bringing bold ideas to life with a bright palette. Now making digital balance feel natural & inviting.
