the app your phone hates

the app your phone hates
MOQA Terms of Use & End User License Agreement
Last Updated: October 1, 2026 (v7) · Operated by BOMAD LLC · www.moqa.me · support@moqa.me
The Short Version
Here's the gist before you dive into the legal text. If anything below conflicts with this summary, the detailed sections control.
● MOQA helps you use your phone on purpose, not on autopilot. You're the customer, not the product. Apple's Screen Time records stay on your device, protected by Apple's Screen Time framework — we can't read them, and we never receive them. The only Screen Time-derived information you can choose to send us is MOQA's own derived MQ summary through Bank It (see Section 10), and even that is never used for marketing or advertising, and never sold. Neither is anything else about you.
● Beans are yours. You earn them by showing up and you spend them on digital goods and optional extras inside MOQA. There's one kind of Bean. Beans are points, not money — they have no cash value, are never sold, and can't be cashed out — and they stay in your balance whether you're on Free, Plus, or Perk, even if you change or cancel your plan. No plan hands out Beans on a schedule; every Bean is earned.
● Perk is an investment in yourself. Rewards are the cherry on top. Digital balance is a daily battle, and Perk is built to keep you in it: a discount on everything in the Perk Shop, premium and early access to new digital goods and Buddies, and Get the Bag — extra motivation to stick with the plan, keep your MQ high, and build a better relationship with your phone. If you're an active Perk member and you put in the work — spinning up your challenge, completing it, and Banking it, four times each Reward Cycle (a rolling 30-day period; see Section 7) — you Get the Bag and can redeem it in the Perk Shop for a real Reward — like a coffee-sized gift card or a charity donation — at the value shown in the App. Do the work, Get the Bag. The Spin adds variety, not chance: it only picks which challenge you get — it never decides whether you earn anything, there is no drawing, and nothing you can earn is decided by luck. The subscription buys the premium experience, not the Reward. Rewards are skill- and effort-based, never awarded by chance, and never guaranteed — payment alone never earns a Bag or Reward.
● Bags live with your Perk plan. You earn and redeem Bags while you're an active Perk member. A Bag is pictured as a bag of Beans, but it contains no Beans and has no cash value. Rewards are whatever the Perk Shop shows when you redeem, and redeeming a Bag is final once your Reward is issued. New Perk subscriptions have a short verification period (currently 3 days) before your first Bag can be issued; challenges you complete during it still count. If your Perk plan ends, you get a 30-day window to redeem every Bag in your Vault, however many you've saved — after that, unredeemed Bags are gone for good. Deleting your MOQA account does not cancel your Apple subscription; cancel through iOS Settings. Rewards you've already claimed and received are yours to keep, and your Beans stay either way.
● We never pay you to rate us, download other apps, or turn on ad tracking. Rewards are for using MOQA — completing in-app challenges — never for App Store actions or advertising permissions.
● Invite friends. You can invite friends from inside the app. If we offer referral Beans, the App will show it — and only the person who sends the invite earns them, never the person invited just for signing up.
● Disputes go to individual arbitration, and you can opt out within 30 days (see Section 24).
The Table of Contents
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Welcome & Who We Are
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Eligibility & Your Account
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Your License to Use MOQA
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The Plans: Free, Plus & Perk
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Subscriptions, Billing & Cancellation
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Beans: How They Work
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Rewards: Get the Bag (Perk Plan Only)
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Referrals & Invitations
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Virtual Goods & Buddies
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Bank It & Activity Verification
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Apple Screen Time, HealthKit & Device Data
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Privacy
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Communications & Email
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Your Content & Feedback
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Acceptable Use
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Intellectual Property
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Third-Party Services & Reward Providers
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No Medical or Health Advice
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Disclaimers
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Limitation of Liability
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Indemnification
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Suspension & Termination
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Apple-Required Terms (EULA)
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Dispute Resolution & Arbitration
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Changes to These Terms
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General Provisions
1. Welcome & Who We Are
MOQA is a digital-wellbeing app operated by BOMAD LLC ("MOQA," "we," "us," or "our"). MOQA helps you build a healthier relationship with technology by measuring your habits, coaching you with your MOQA Buddy, and rewarding real-world balance.
Everything we build follows three principles:
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Privacy first — you control your data.
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Transparency — we explain how and why we use it.
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Mindful design — every feature is designed to improve your focus and wellbeing, not to keep you in the app.
These Terms of Use and End User License Agreement (together, the "Terms") govern your use of the MOQA app, our website at www.moqa.me, and related services (the "Service"). Our Privacy Policy is part of these Terms.
By creating an account or using MOQA, you agree to these Terms. If you don't agree, please don't use the Service, and delete your account if you've already created one.
2. Eligibility & Your Account
Age. You must be at least 13 years old to use MOQA — or, if the laws of your country or region set a higher minimum age to use a service like MOQA or to consent to the processing of your data, that higher age. If you are under 18, you may use MOQA only with the involvement and consent of a parent or legal guardian, who agrees to be bound by these Terms on your behalf and is responsible for your use of the Service, including any subscription and any reward eligibility. For users under 16, account activation requires a parent or guardian to approve the account through the parental consent process described in the App and our Privacy Policy. We may request information reasonably necessary to verify that consent has been provided by a parent or legal guardian before activating an account. A parent or legal guardian must authorize any subscription purchase and any participation in Rewards by a minor and — as described in Section 7 — is treated as the participant for reward purposes.
Children under 13. MOQA is not directed to children under 13, and children under 13 may not create an account or use the Service. If we learn that a child under 13 has created an account or provided personal information without legally required parental consent, we will promptly delete that information and terminate the account, as required by law. If you believe a child under 13 has created an account or provided personal information through MOQA, contact us at support@moqa.me.
Parental rights. A parent or legal guardian who has provided consent for a minor may contact us at any time to review, correct, or delete the minor's personal information, revoke consent, or ask us to stop collecting or using it, as described in our Privacy Policy.
Your account. Keep your login credentials confidential and let us know promptly at support@moqa.me if you suspect unauthorized use. You're responsible for activity under your account. Provide accurate information, don't impersonate anyone, don't use offensive usernames, and don't create more than one account or use someone else's. If you sign in with Apple, Apple's terms also apply to that sign-in, and the information Apple provides to us is described in our Privacy Policy.
3. Your License to Use MOQA
MOQA is licensed, not sold, to you. Subject to these Terms, BOMAD LLC grants you a limited, personal, non-exclusive, non-transferable, non-sublicensable, revocable license to install and use MOQA for your own personal, non-commercial use on Apple-branded devices you own or control, as permitted by the App Store Usage Rules.
You may not:
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copy, modify, translate, or create derivative works of the app;
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reverse-engineer, decompile, disassemble, or attempt to derive the source code, except to the limited extent applicable law expressly permits;
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rent, lease, lend, sell, sublicense, or otherwise transfer the app;
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remove or alter any proprietary notices; or
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circumvent, disable, or interfere with security features or the proper operation of the Service, including the systems that calculate your MQ Score, award Beans, operate the Spin, or verify Bags and Rewards.
We may issue updates, and these Terms govern any update unless it comes with its own terms.
4. The Plans: Free, Plus & Perk
MOQA is free to download. We offer optional paid subscriptions that keep the experience ad-free and unlock more tools. Plan features and pricing are described in the App and may change with notice (see Section 5). No plan — Free, Plus, or Perk — grants Beans on a recurring basis as a plan benefit; on every plan, Beans are earned (see Section 6).
Free. MQ scoring; Buddy coaching; Daily Targets and streaks for your core MQ metrics (Move, Screen, and Offline); Circles (groups of friends or family for weekly competitions); and the ability to Unplug once per day. Brick Mode and other focus tools are available as described in the App for your plan.
Plus. Everything in Free, plus the full premium MOQA experience without Bags or Rewards: full Unplug tools (including multiple and scheduled Unplug sessions), premium Buddies, access to premium digital goods in the Perk Shop, and — where offered — early access to new and premium digital goods and Buddies.
Perk. Everything in Plus, plus the extras that make Perk an investment in yourself:
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Perk discounts. Discounted pricing on everything in the Perk Shop, at the discount shown in the App, for as long as your Perk subscription is active. You get the Perk plan to get the Perk discounts.
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Premium and early access. Access to premium digital goods and MOQA Buddies, and early access to new and premium digital goods and Buddies, where offered — which may be earlier than, more extensive than, or in addition to what Plus members receive.
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Get the Bag. The ability to earn one Bag each Reward Cycle (as defined in Section 7) — by spinning for, completing, and banking the challenges described in the App — and redeem it in the Perk Shop for a Reward, as described in Section 7.
Perk is designed to give you a stake in your own digital balance — an incentive to stick with the plan, keep your MQ high, and build a better, more balanced relationship with your phone. Bags and Rewards are a benefit of active Perk membership that you earn by doing the work. They are earned through objective, skill- and effort-based goals; the Spin randomizes only which challenge you receive, never whether you earn a Bag; Bags and Rewards are not awarded by chance and have no cash value. Payment alone does not earn a Bag or Reward.
Circles and what your Circle sees. Circles are small groups of friends or family that you create or join by invitation. By creating or joining a Circle, you agree that the other members of that Circle can see the information the App describes as shared within Circles — such as your username, your Buddy, your MQ Score, and your standing in weekly competitions. Circles have no chat, feed, or messaging, and they do not expose your underlying Screen Time data or your Bank It submissions; Circle members see MOQA-level information like scores and standings only. Only add or invite people who have agreed to participate. You can leave a Circle at any time in the App, and your information will no longer be shared with that Circle going forward.
You can use Beans and earn Beans on any plan. Only Bags, Rewards, and Perk discounts require an active Perk subscription.
5. Subscriptions, Billing & Cancellation
Billing through Apple. Paid subscriptions are processed by Apple under the App Store's terms. We don't receive or store your payment card details.
Auto-renewal and your consent. Paid subscriptions are auto-renewing. Before you subscribe, the App will clearly and conspicuously disclose the plan, the price, the billing frequency, and the auto-renewal terms, and will obtain your affirmative consent to those terms. Your subscription automatically renews at the end of each billing period at the then-current price until you cancel, and you will be charged through your Apple account.
Cancelling. You can cancel anytime in your iOS Settings (Apple ID → Subscriptions). Cancellation takes effect at the end of the current billing period, and you keep premium access until then. To avoid renewal, cancel at least 24 hours before the period ends. Deleting your MOQA account in the App does not cancel your Apple subscription — you must cancel through Apple to stop future charges.
Refunds. Because Apple is the merchant of record for App Store purchases, refunds are governed by Apple's policies, decided by Apple, and requested through Apple at reportaproblem.apple.com — we cannot issue, guarantee, or override an Apple refund decision. Cancelling is not the same as a refund: cancelling stops future charges, but it does not refund charges already made. Nothing in these Terms limits any non-waivable refund or withdrawal rights you have under applicable law (for example, in the European Union, Australia, or New Zealand), which are administered through Apple as the merchant of record.
Effect of refunds and chargebacks. If a subscription payment is refunded, reversed, or charged back, your paid benefits end for the affected period, and we may revoke any unredeemed Bag (including a Bag stored in your Vault) and any progress toward a Bag earned during the refunded period. Rewards already redeemed and issued before the refund are handled as described in Sections 7.4 and 7.6 and are not clawed back by us. However, if a subscription payment is refunded, reversed, or charged back after a Bag earned during that period has been redeemed and the Reward issued, we may treat the account as ineligible for future Bags and Rewards and may decline future Perk subscriptions or redemptions for that account. If you initiate a chargeback with your bank instead of requesting a refund through Apple, we may suspend your account or your access to the Get the Bag program while the dispute is resolved.
Free trials. If we offer a free trial, we will disclose its length and what happens when it ends before it begins. Unless you cancel before the trial ends, the subscription renews automatically and you will be charged.
Price changes and testing. We may change subscription prices and plan features with notice as required by applicable law, and material changes to recurring charges will be disclosed to you in advance with any consent the law requires. We may also test different prices, plans, and promotional offers for different users or regions, so two users may see different prices for the same plan.
6. Beans: How They Work
What Beans are. Beans are MOQA's in-app virtual points. You earn them through MQ performance and by completing mindful challenges and activities. No plan grants Beans on a recurring basis as a plan benefit — on Free, Plus, and Perk alike, Beans are earned. Beans let you do things inside MOQA's digital-goods world — for example, spending them on digital goods in the Perk Shop.
Beans are never sold. You cannot purchase Beans with money, inside or outside MOQA. Every Bean in your balance was either earned through your activity in MOQA or granted to you through a program described in these Terms (for example, referral Beans under Section 8, if offered).
There's one kind of Bean. All Beans are the same, however you received them. Beans are the currency for MOQA's digital-goods world only — they are not used to earn, qualify for, unlock, claim, or redeem Bags or Rewards. Bags and Rewards work through the separate system described in Section 7. You may choose to spend Beans on optional conveniences inside Get the Bag — like re-spinning for a different challenge (see Section 7) — but spending Beans never earns you a Bag, never adds progress toward one, and never changes what a Bag can be redeemed for.
Banking Beans doesn't change any of this. When you complete a Get the Bag challenge, you bank the Beans you earned through Bank It (see Sections 7 and 10). Banking verifies your activity; it does not spend, convert, stake, wager, or transfer your Beans, and banked Beans remain ordinary Beans in your Bean balance. A Bag is depicted in the App as a bag of Beans, but that image is decorative only: a Bag does not contain Beans, is not a Bean balance, and cannot be converted to or from Beans.
Beans are not money. Beans are not currency, legal tender, virtual tokens, or a stored-value or payment instrument, and they have no cash value. You cannot buy, sell, trade, transfer, gift, cash out, or exchange Beans for money, inside or outside MOQA. Your Bean balance is not a bank account and is not insured.
Beans stay with you across plans. Your Beans do not expire when you change, downgrade, or cancel your plan. They remain in your Bean balance for as long as your account is open, whether you're on Free, Plus, or Perk.
When Beans are lost. Beans are forfeited if your account is closed or terminated (by you or by us), and may be reduced, withheld, or reversed if we determine they were earned through fraud, error, or a breach of these Terms (see Section 10). We may also change how Beans are earned, what they unlock, and how they may be used at any time, with notice where required.
7. Rewards: Get the Bag (Perk Plan Only)
Here's the deal. Digital balance is hard to achieve and harder to maintain — it's a battle you wage daily, and we built the Perk plan for exactly that fight. Perk is an investment in yourself. It pays for the premium MOQA experience — everything in Plus, plus Perk discounts and premium and early access in the Perk Shop — and it gives you a stake in your own digital balance: extra motivation to stay the course, keep your MQ high, and hit your goals, through the ability to earn Bags in Get the Bag and redeem them for Rewards as a thank-you for putting in the work. Do the work, and you Get the Bag. Think of it as the cherry on top: the Perk subscription fee is for the premium experience, the Perk discounts, and your eligibility to participate. It is not a purchase of, prepayment for, or deposit toward any Bag or Reward; Bags and Rewards are earned through your own skill and effort and are not awarded by chance. What completing a cycle earns is described in Sections 7.3 and 7.4.
7.1 How you Get the Bag
Get the Bag works like this, while you maintain an active Perk subscription:
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Spin. Use the Spin to receive your challenge. The Spin randomly selects which qualifying challenge you are assigned from the then-current challenge pool described in the App. When you accept the challenge shown, it becomes your active challenge.
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Do the work. Complete the assigned challenge.
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Bank it. Verify your completion — and bank the Beans you earned — through Bank It (see Section 10).
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Repeat. Complete this spin-complete-bank cycle the number of times described in the App (currently four times) within your current Reward Cycle, and you Get the Bag.
Not feeling your challenge? The Spin works in two steps: it shows you a challenge, and then you accept it. Before you accept, you can spin again as many times as you like, for the Bean cost shown in the App, until you land on a challenge you want. Once you have accepted a challenge and it is active, you can still abandon it and start over, for the (higher) Bean cost shown in the App — which ends that challenge without credit and puts you back at the Spin. Bean costs for re-spins are as listed in the App and may change. Neither kind of re-spin completes a challenge, adds progress toward a Bag, or changes what a Bag can be redeemed for. Challenges in the pool are designed to require comparable effort, but a re-spun challenge may turn out easier or harder for you personally, depending on your own habits and circumstances. And because Beans are earned and are never sold, re-spinning never involves paying us money.
Reward Cycles. A "Reward Cycle" is a recurring 30-day period used to measure Get the Bag progress. Your first Reward Cycle begins when your Perk subscription first becomes active, and each new Reward Cycle begins as soon as the prior one ends, for as long as any Perk subscription remains active. Reward Cycles run independently of your billing frequency and renewal dates, and work the same on any billing term we may offer. You may earn up to one Bag per Reward Cycle. This is a limit on earning, not on storing or redeeming Bags. Challenge completions do not carry over from one Reward Cycle to the next. Your Perk subscription is "active" when Apple reports its subscription entitlement as active, including any billing grace period we choose to recognize (as reflected in the App); an expired, revoked, or refunded entitlement is not active. A free trial of a non-Perk plan does not start a Reward Cycle or count toward a Bag.
Cycles and billing periods don't line up — here's what that means. Because Reward Cycles are 30 days and Apple bills by calendar month or year, the two run on different clocks. A monthly subscription can end before the Reward Cycle that started in it finishes, and if you don't renew, that cycle ends with your subscription (see Section 7.7). An annual subscription contains twelve full Reward Cycles, and a thirteenth cycle will begin a few days before the annual term ends; it likewise ends with your subscription unless you renew. Switching billing terms (for example, monthly to annual) does not reset or restart your current Reward Cycle. If your subscription lapses and you later re-subscribe outside the Redemption Window, a new first Reward Cycle begins when the new subscription becomes active. A billing grace period that we recognize keeps your subscription active for Reward Cycle purposes; if the grace period ends without payment, your subscription ceases to be active as of that date. Unless the App shows a different time zone, all Reward Cycle and challenge deadlines are measured in the time zone of the device on which you use MOQA, as shown in the App.
Changes to challenges and Rewards. The exact challenges, the challenge pool, the number of required completions, the qualifying period, and the Rewards for which a Bag may be redeemed are specified in the App and may change at any time. Material changes to the requirements for earning a Bag — or a reduction in the value of the Rewards for which a Bag may be redeemed — will ordinarily apply starting with your next Reward Cycle. If we need to change or remove a challenge already assigned to you, we may substitute a substantially comparable challenge or credit the affected completion.
New-subscription verification period. For new Perk subscriptions, there is a short verification period — currently 3 days from when your Perk subscription begins — before any Bag can be issued, while we confirm that the subscription is valid and in good standing. Challenges you complete and bank during this period still count toward your Bag; if you finish your qualifying challenges before the period ends, your Bag is issued once it ends. We may change the length of this period, as described in the App.
7.2 The Spin picks your challenge — it never awards anything
The Spin adds variety, not chance-based winnings. The only thing the Spin randomizes is which qualifying challenge you are assigned. The Spin does not determine whether you earn a Bag, what a Bag may be redeemed for, or the value of anything. Challenges in the pool are designed to require substantially comparable skill and effort, and every active Perk member who completes the required challenges within the cycle earns the Bag — there is no drawing, no winner selection, and no element of chance in whether or what you earn. Earning a Bag is an objective, skill- and effort-based achievement; it is not a game of chance, sweepstakes, lottery, raffle, or gambling, and nothing is wagered, staked, or risked on the Spin. You are also never locked into an assignment: because you can re-spin before accepting a challenge, or abandon an active one and re-spin, the randomness of the Spin affects only which task you start with — never whether or what you can earn.
7.3 What a Bag is — and isn't
A Bag represents one thing: your eligibility, while you remain an active Perk member, to redeem it in the Perk Shop for one then-available Reward. A Bag is depicted in the App as a bag of Beans, but it contains no Beans and has no relationship to your Bean balance (see Section 6).
A Bag has no cash, monetary, or stored value at any time. A Bag is not money, property, a gift card, a stored-value or prepaid instrument, a prize, a rebate, a credit, or a balance you hold. A Bag cannot be sold, transferred, gifted, exchanged, or redeemed for cash. A Bag is not a promise of any particular brand or item: the brands, charities, and items available for redemption are those offered in the Perk Shop at the time you redeem, and they may change, be substituted, be limited in quantity, or vary by region. The Reward options and values available to you are those shown in the App at the time you redeem (see Section 7.4). You receive something of value only if and when you redeem a Bag for a Reward and that Reward is issued and delivered to you.
7.4 Redeeming a Bag
While your Perk subscription is active, you may redeem an earned Bag in the Perk Shop for an available Reward, or store the Bag in your Vault to redeem later (while your Perk subscription remains active, or during the 30-day Redemption Window described in Section 7.7). You may earn up to one Bag per Reward Cycle; there is no limit on how many earned Bags you may store in your Vault or redeem, subject to reasonable verification. Rewards currently include a digital gift card from among our participating brand partners or a donation to a participating charity, and may also include MOQA merchandise (such as t-shirts or hats) and other items — in each case of the type and value shown in the App. The Reward options and Reward values available to you are those shown in the App at the time you redeem, and may vary by region.
How redemption works. Redeeming a Bag has three steps: (1) you confirm the redemption in the App (a "redemption request"); (2) the Reward is issued — for digital gift cards and donations, the rewards provider generates the gift-card link or donation confirmation; for merchandise, the order is placed; and (3) the Reward is delivered to you — for digital gift cards, typically by email link or in-app (see Section 7.6, including what we share with the provider to issue your Reward); for merchandise, as described in the App. Your Bag is consumed when the Reward is issued, not when you submit the request; if a Reward cannot be issued, your Bag stays in your Vault.
Redemption is final. Before you redeem, the App will ask you to confirm. Once you confirm and the Reward is issued, that redemption cannot be cancelled, reversed, or refunded — including if your subscription payment is later refunded — and any issue with a delivered Reward is handled under the issuing provider's terms (see Section 7.6). We may apply reasonable verification steps, short redemption holds (for example, shortly after a new subscription begins), or parental approval for accounts belonging to minors before enabling or completing a redemption, as described in the App.
7.5 We never make you rate us, download other apps, or turn on ad tracking
We will never require you to rate or review MOQA, download or open other apps, tap on advertisements, or turn on advertising or tracking permissions in order to earn Beans or Bags or to redeem a Reward. Bags and Rewards are earned by using MOQA itself — completing the in-app challenges and activities described in the App and verifying them through Bank It (see Section 10).
7.6 Rewards may be issued by third parties
Some Rewards, including digital gift cards and charity donations, are fulfilled by a third-party rewards provider — currently Tremendous, Inc. — and issued by the applicable brand, card issuer, or charity. We may change rewards providers from time to time. To issue and deliver your Reward, we share with the rewards provider only the information needed to issue it: the participant's email address, the value and currency of the Reward, and the brand or charity you chose (see Section 7.9 for who the participant is when an account belongs to a minor — for a minor's account, it is the parent or guardian's email address). We never share your name, username, MQ Score, Bank It data, Spin challenge results, Circles information, or any other Screen Time-derived or behavioral information with a rewards provider. Once a gift card or other third-party Reward is delivered to you, it is governed by that provider's and that issuer's terms, including any expiration and usage rules. If Rewards include merchandise, we share only the shipping details needed to fulfill your order with our fulfillment provider. We are not the issuer and are not responsible for a third-party Reward's availability, balance, activation, or redemption once it has been delivered to you. Apple is not a sponsor of or participant in any MOQA Bag or Reward.
7.7 What happens when your Perk plan ends — and what doesn't
This is important, so we're saying it plainly:
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Bags (including any Bag stored in your Vault), your progress toward a Bag (including completed Spins and banked challenges within the current cycle), and the ability to redeem a Bag for a Reward are a revocable benefit of active Perk membership. A Bag is a limited, non-transferable contractual eligibility to select one then-available Reward, subject to these Terms. They are not your property or a stored-value or gift-card balance you hold, and not a vested or guaranteed right. They exist only while your Perk subscription is active, except for the limited 30-day Redemption Window described below.
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You may earn Bags and make progress toward a Bag only while your Perk subscription is active. Bags already stored in your Vault may also be redeemed during the Redemption Window described below.
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Cancelling through Apple stops future renewals only: you keep full Perk access — including earning and redeeming Bags — until the end of the period you've paid for. When your Perk subscription actually ceases to be active (because it expires, lapses, or is downgraded), then starting at that moment: (a) all progress toward a Bag in the current Reward Cycle (including completed Spins and banked challenges) is forfeited immediately; (b) your ability to earn new Bags ends; and (c) every earned Bag stored in your Vault remains redeemable for 30 days (the "Redemption Window"). During the Redemption Window you may redeem all of your stored Bags — the one-Bag limit is a limit on earning, not on redeeming — for then-available Rewards, subject to reasonable verification; you cannot earn new Bags or new Bag progress. If you re-activate a Perk subscription during the Redemption Window, your stored Bags simply carry forward as normal. When the Redemption Window ends, any unredeemed Bags are forfeited permanently, without refund, compensation, or credit, and cannot be restored or reinstated by re-subscribing. The Redemption Window does not apply to Bags revoked in connection with a refund or chargeback (Section 5) or withheld, revoked, or reversed under Section 7.10 (Fairness and fraud), which may be forfeited immediately.
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Rewards you have already redeemed and received before your Perk plan ended (such as a delivered gift card or shipped merchandise) remain yours, subject to any issuing provider's terms.
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If you re-subscribe after the Redemption Window has closed, you start a new first Reward Cycle; forfeited Bags are not restored.
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Perk discounts and Perk premium and early access end when your Perk subscription ends. Digital goods and Buddies you already unlocked remain licensed to you under Section 9.
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Your Beans are not affected. Beans are independent of your plan and remain in your balance per Section 6.
7.8 Taxes
Any taxes that may apply to a Reward you receive are your responsibility.
7.9 Eligibility limits
Reward eligibility may be limited by age, region, or applicable law, and the account holder must meet the eligibility requirements described in the App. Where an account belongs to a minor, the responsible parent or guardian is treated as the participant for reward purposes, and Rewards are delivered to the parent or guardian's email address.
7.10 Fairness and fraud
Bags and Rewards depend on honest participation. We may withhold, revoke, or reverse a Bag or Reward, refuse a redemption, or suspend the program for an account if we reasonably believe a user has submitted falsified or inaccurate data, manipulated the MQ Score, the Bean system, the Spin, or challenge assignment, used automated tools or multiple accounts, or otherwise gamed or attempted to game the program (see Section 10). We may make reasonable determinations about eligibility, Bags, and Rewards based on the information available to us. If you believe we have made an error, contact support@moqa.me within 30 days of the determination and we will review it in good faith.
7.11 Changes to the program
We may modify, suspend, or discontinue the Get the Bag program, change the Spin, the challenges, and the Rewards, or change regional availability at any time, with notice where required by law. Some Rewards may not be available in all regions. Nothing in this section creates a guaranteed or vested right to any Bag or Reward.
8. Referrals & Invitations
You can invite friends and family to try MOQA from inside the app.
Referral Beans — if and when offered. We may offer referral Beans: Beans granted to you, the referring member, when a person you invite creates a MOQA account and starts using MOQA as described in the App. Referral Beans are available only if and when the App shows a referral reward; if the App doesn't show one, inviting someone earns nothing. The amount, the activity the invited person must complete, and any limits are those shown in the App at the time.
Sender-only. If referral Beans are offered, only the referring member earns them. The person you invite never receives a reward for downloading the app or for registering an account.
Referral Beans are ordinary Beans. Beans earned through referrals can be spent on digital goods in the Perk Shop and on optional conveniences like Get the Bag re-spins; they cannot be used to earn or redeem Bags or Rewards or any cash or cash-equivalent reward, and they have no cash value.
Honest referrals only. If referral Beans are offered, they are subject to limits on how many and how often you can earn them, and to verification. We may withhold, reduce, or reverse referral Beans, and may suspend referral access, if we reasonably believe you engaged in self-referral, created or invited fake, duplicate, or automated accounts, or otherwise abused the program. Beans are granted only after the invited person's account and activity are verified as genuine.
Invitations are sent by you, not by us. When you invite someone to MOQA, the invitation is sent from your own device using your own messaging, email, or social apps — MOQA does not send texts, emails, or other messages to your contacts on your behalf. You are the sender of every invitation you choose to send, and you are solely responsible for it: only invite people who have agreed to hear from you, don't send unsolicited or bulk invitations, and comply with all laws that apply to you when inviting someone. We do not collect or store an invited person's contact information unless and until they choose to engage with MOQA.
No vested right. We may introduce, change, limit, suspend, or discontinue any referral program at any time, with notice where required by law. Nothing in this section creates a guaranteed or vested right to any referral reward.
9. Virtual Goods & Buddies
MOQA offers virtual goods — including Buddies, customizations, environments, and other digital items — that you can unlock with Beans or, where offered, purchase through the App Store using Apple in-app purchase.
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License, not ownership. Virtual goods are licensed to you for personal use within MOQA only. You don't own them, and they have no cash value. You can't sell, transfer, or exchange them outside MOQA.
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No guarantee of availability. We may add, change, limit, or remove virtual goods at any time.
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Plan-based access and pricing. Some virtual goods and Buddies are premium items available only on Plus and Perk, and some are offered early or exclusively to a plan as described in the App. Perk members receive discounted pricing on Perk Shop items, at the discount shown in the App, while their Perk subscription is active; discounts do not apply retroactively to earlier unlocks or purchases. Items you have already unlocked or purchased remain licensed to you under this Section if you later change or cancel your plan.
The Get the Bag Spin is not a randomized item or loot box: it assigns a challenge — a task for you to complete — not an item or anything of value, and it awards nothing by chance (see Section 7).
Purchases of virtual goods are generally final and non-refundable except as required by Apple's policies or applicable law.
10. Bank It & Activity Verification
MOQA includes a feature called Bank It that lets you confirm your activity and progress — including completing a Get the Bag challenge and banking the Beans you earned — by taking a screenshot of a MOQA QR code that encodes MOQA's derived summary of your activity — your MQ Score components and challenge validations, computed on your device from your Screen Time and health data. We cannot see your underlying Screen Time records, which always stay on your device.
What the MQ summary is — and what it isn't. Each MQ pillar is a single derived score, built on your device from several inputs combined by MOQA's proprietary algorithm. Screen MQ blends your screen time and pickups. Move MQ blends your step activity and workout time. Offline MQ blends your overnight screen time and pickups (currently 10 pm to 6 am), your Unplug and Brick Mode time, and your mindful minutes. The inputs are weighted and merged before anything leaves your device, and the summary is designed so that the underlying inputs — your screen time, pickups, app usage, steps, workouts, or mindful minutes — cannot be recovered from the scores. We receive the scores and your challenge validations; we never receive the inputs, which stay on your device inside Apple's Screen Time and HealthKit frameworks.
You're choosing to share private data. The MOQA QR code contains an encrypted, derived summary of your private Screen Time and health activity — your MQ Score components and challenge validations — designed so that it can be read only by MOQA's systems. It does not contain your underlying usage records: no app names, no per-app activity, no raw usage logs. By capturing and submitting it through Bank It, you are taking an affirmative, voluntary action to share that derived information with MOQA.
What we use it for. We use the data you submit through Bank It to verify the actions and activities tied to your Beans, Bags, and Rewards; to give you accurate feedback about your MQ Score — including your Screen, Move, and Offline MQ — over time (never about your underlying screen time, pickups, or health records, which we don't have); to calculate and persist your MQ Score and statistics over time; and to operate related features of the Service. We use the minimum information necessary for these purposes.
Why Bank It is required to earn rewards. As MOQA is built, MOQA does not receive your Screen Time usage data from Apple's framework: that framework computes and displays your MQ Score on your device, and the usage data behind it stays on your device. Bank It is MOQA's method for confirming what you actually did: you take the affirmative step of capturing the MOQA QR code (which encodes your derived MQ summary) and submitting it through Bank It. For this reason, Bank It is required in order to earn and verify your Beans and Bags — including each Banked challenge that counts toward Get the Bag — and without it, we cannot confirm that you completed the qualifying tasks and challenges, and days you don't bank are not saved to your MQ history.
You can still use MOQA without Bank It. MOQA remains useful without Bank It: you can still see your MQ Score and daily statistics for the current day. Without Bank It, however, nothing is saved to your account: your MQ history is built only from the summaries you submit through Bank It, so days you don't bank aren't persisted, and you will not be able to earn or have verified the Beans, Bags, or Rewards that depend on activity tracked over time.
How we protect it. We treat your Bank It data as sensitive. The QR code is encrypted and designed so that the summary it carries is not readable from the image by anyone other than MOQA's systems, even if the screenshot is seen or shared. We encrypt your Bank It data in transit and at rest, and we do not use it for marketing or advertising, and we do not sell it. We do not disclose your Bank It data to third parties for their own purposes; it is shared only with service providers acting on our behalf and bound to protect it, and otherwise only as described in our Privacy Policy.
Honest participation. You agree to participate honestly. You will not:
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submit falsified, altered, or inaccurate data;
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simulate, spoof, or manipulate device activity, location, or health metrics;
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manipulate or interfere with the Spin or challenge assignment;
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use bots, scripts, or automated tools to generate or inflate activity, Beans, Bags, or Rewards;
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use multiple accounts or have a third party act on your behalf to obtain Beans, Bags, or Rewards; or
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otherwise attempt to circumvent our verification or anti-fraud systems.
Violations may result in loss of Beans, Bags, and Rewards, suspension, or termination.
11. Apple Screen Time, HealthKit & Device Data
MOQA is built around Apple's Screen Time / Device Activity framework. To calculate your MQ Score and provide the core MOQA experience, MOQA requires you to grant Screen Time (Device Activity) authorization through Apple's standard system prompt. This authorization is required to use MOQA's core features — if you decline it, or later revoke it in your device settings, MOQA cannot calculate your MQ Score and will not function as intended.
MOQA may also use HealthKit data (steps, workouts, and mindful minutes) to enrich your MQ Score, with your separate permission, which you can grant or revoke independently through Apple's system prompt.
We use these APIs strictly within Apple's privacy framework, and we do not access private system data or non-public frameworks. MOQA does not read your Screen Time usage data directly and does not attempt to; we receive only the derived MQ summary you choose to share with us through Bank It (see Section 10), never your underlying Screen Time records. Where Apple's framework keeps detailed app-usage data on your device, that data stays on your device, and we use the minimum information necessary to provide the Service. We do not use Screen Time or HealthKit data for advertising or marketing, and we never sell it.
MOQA does not use Apple's advertising identifier and never asks for App Tracking Transparency permission. We will never require you to turn on advertising tracking, rate or review MOQA, or download other apps to earn Beans, Bags, or Rewards.
12. Privacy
We collect the minimum data needed to run MOQA and improve your experience, and we explain it in our Privacy Policy, which is part of these Terms. We never sell or share your personal data for marketing. A small number of trusted service providers help us operate MOQA on our behalf — currently Amazon Web Services (hosting and infrastructure), AppsFlyer (install attribution), RevenueCat (subscription infrastructure), Tremendous (Reward issuance — see Section 7.6), Firebase Crashlytics (crash reporting), OneSignal (push notifications), Wix (our website platform), and Brevo (email delivery and contact management). They act on our instructions and are bound to protect your information, and we may change providers from time to time; the current list of providers and what each receives are described in our Privacy Policy. Data is encrypted in transit and at rest and retained only as long as needed for legitimate purposes such as account maintenance and reward verification, and deleted once it is no longer reasonably necessary for the purposes for which it was collected. Please review the Privacy Policy for full details.
13. Communications & Email
If you give us your email, we may use it to deliver earned Rewards, send service and account messages (which you can't opt out of while you have an account), and — only with your consent — send tips, product updates, and marketing. You can unsubscribe from marketing anytime via the email footer or by contacting support@moqa.me. We may take a reasonable period to process opt-out requests.
14. Your Content & Feedback
You may submit content (such as profile details, a username, or a Circle name) and ideas or suggestions ("Feedback"). You keep ownership of your content, and you're responsible for it — don't submit anything unlawful, infringing, or abusive, and don't include someone else's personal information without permission.
By submitting content or Feedback, you grant BOMAD LLC a worldwide, non-exclusive, royalty-free license to use, reproduce, modify, and adapt it to operate and improve the Service. We may use Feedback freely and without obligation to you.
15. Acceptable Use
Use MOQA only for lawful, personal purposes. Don't use the Service to harm MOQA or others, to infringe anyone's rights, to introduce malware, to scrape or harvest data, to interfere with or overburden our systems, or to gain unauthorized access to any part of the Service. Commercial or competitive use of the Service is not permitted.
16. Intellectual Property
MOQA and everything in it — software, the MQ Score system, Buddies, the Bean, the Spin, Bags, and Rewards mechanics, designs, logos, and brand — belong to BOMAD LLC or its licensors and are protected by intellectual property laws. These Terms don't transfer any ownership to you. All rights not expressly granted are reserved.
Copyright complaints (DMCA). We respect the intellectual property of others and ask you to do the same. If you believe content available through the Service infringes your copyright, send a notice to our Copyright Agent at support@moqa.me (subject line: "DMCA Notice") or by mail to BOMAD LLC, Attn: Copyright Agent, 1107 Fair Oaks Avenue, #226, South Pasadena, CA 91030, or by telephone at (213) 421-1210, that includes: (1) your physical or electronic signature; (2) identification of the copyrighted work you claim has been infringed; (3) identification of the material you claim is infringing and information reasonably sufficient to locate it on the Service; (4) your address, telephone number, and email address; (5) a statement that you have a good-faith belief that the use is not authorized by the copyright owner, its agent, or the law; and (6) a statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner's behalf. We will process notices in accordance with the Digital Millennium Copyright Act and may remove or disable access to the identified material.
Counter-notice. If you believe your content was removed or disabled by mistake or misidentification, you may send our Copyright Agent a written counter-notice that includes: your physical or electronic signature; identification of the removed content and where it appeared before removal; a statement, made under penalty of perjury, that you have a good-faith belief the content was removed or disabled as a result of mistake or misidentification; and your name, address, telephone number, and email address, together with a statement that you consent to the jurisdiction of the federal district court for the judicial district in which your address is located (or, if you are outside the United States, the United States District Court for the Central District of California) and that you will accept service of process from the person who submitted the original notice. Unless the copyright owner files a court action seeking to restrain the alleged infringement, we may restore the removed content within 10 to 14 business days after receiving a valid counter-notice.
Repeat infringers. In appropriate circumstances and at our discretion, we will suspend or terminate the accounts of users who are repeat infringers, and we may limit access to the Service for any user who infringes the intellectual property rights of others.
17. Third-Party Services & Reward Providers
MOQA may link to or rely on third-party services, including gift card and rewards providers (currently Tremendous, Inc. — see Section 7.6). Those services are governed by their own terms and privacy policies, and we're not responsible for their availability, content, or practices. Gift cards and any third-party offers are subject to the provider's terms. A link or integration isn't an endorsement. Apple Inc. and its affiliates are not sponsors of or participants in any MOQA promotion, Bag, or Reward.
18. No Medical or Health Advice
MOQA supports digital wellbeing, but it is not a medical device and does not provide medical, mental-health, or professional advice. MQ Scores, Buddy messages, insights, Bags, and Rewards are for general informational and motivational purposes only. MOQA is not intended to diagnose, treat, cure, or prevent any condition. Always consult a qualified professional before making health, exercise, or wellbeing decisions. Using MOQA doesn't create any provider-patient relationship.
19. Disclaimers
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITH ALL FAULTS AND WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, THAT MQ SCORES, ACTIVITY TRACKING, THE SPIN, BAGS, OR REWARDS WILL ALWAYS BE ACCURATE OR AVAILABLE, THAT ANY BAG WILL BE REDEEMABLE FOR ANY PARTICULAR BRAND OR ITEM, OR THAT THE SERVICE WILL MEET YOUR REQUIREMENTS. Some jurisdictions don't allow certain warranty exclusions, so some of the above may not apply to you, and you may have additional rights.
20. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, BOMAD LLC AND ITS OFFICERS, EMPLOYEES, AND PARTNERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, DATA, BEANS, BAGS, REWARDS, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF — OR INABILITY TO USE — THE SERVICE, REGARDLESS OF THE THEORY OF LIABILITY.
OUR TOTAL LIABILITY FOR ANY CLAIM RELATED TO THE SERVICE WILL NOT EXCEED THE GREATER OF (A) FIFTY U.S. DOLLARS ($50) OR (B) THE AMOUNT YOU PAID FOR YOUR MOQA SUBSCRIPTION (THROUGH APPLE) IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. These limits don't apply to liability that can't be excluded by law. Some jurisdictions don't allow certain limitations, so some of the above may not apply to you.
21. Indemnification
You agree to indemnify and hold harmless BOMAD LLC and its officers, employees, and partners from any claims, losses, costs, and expenses (including reasonable attorneys' fees) arising from your content, your use of the Service, your violation of these Terms, or your violation of any law or third-party right. This doesn't require you to indemnify us for our own fraud, abusive practices, or misrepresentation.
22. Suspension & Termination
By us. We may suspend or terminate your access at any time, including for suspected fraud, abuse, or violation of these Terms. Where practical and not a serious breach, we'll give notice and, where appropriate, a chance to fix the issue.
By you. You can stop using MOQA anytime and delete your account in the app's settings. Deleting your account does not cancel your Apple subscription — cancel it through Apple (see Section 5) or you will keep being charged.
Effect. When your account ends, your license to use MOQA ends, and unredeemed Beans, unredeemed Bags (including any Bag in your Vault and any progress toward a Bag), and any unredeemed Rewards are forfeited. Rewards already delivered to you (such as a delivered gift card or shipped merchandise) remain yours, subject to any provider's terms. Sections that by their nature should survive termination (including IP, disclaimers, liability limits, indemnification, and dispute resolution) will continue to apply.
23. Apple-Required Terms (EULA)
This section applies to your use of MOQA on Apple devices and supplements the rest of these Terms. If there is a conflict between this section and the rest of these Terms with respect to your use on Apple devices, this section controls for that purpose.
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Acknowledgement. These Terms are between you and BOMAD LLC only, not Apple. BOMAD LLC — not Apple — is solely responsible for MOQA and its content.
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Scope of license. Your license is limited to a non-transferable license to use MOQA on any Apple-branded products you own or control, as permitted by the App Store Usage Rules, except that MOQA may be accessed by other accounts associated with you via Family Sharing or volume purchasing where applicable.
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Maintenance and support. BOMAD LLC is solely responsible for any maintenance and support for MOQA. Apple has no obligation to provide any maintenance or support.
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Warranty. BOMAD LLC is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. If MOQA fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price (if any) for the app; to the maximum extent permitted by law, Apple has no other warranty obligation for MOQA.
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Product claims. BOMAD LLC, not Apple, is responsible for addressing any claims relating to MOQA, including product-liability claims, claims that MOQA fails to conform to a legal or regulatory requirement, and claims under consumer-protection, privacy, or similar laws, including in connection with HealthKit and Device Activity use.
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Intellectual property. If a third party claims that MOQA or your use of it infringes their intellectual property, BOMAD LLC (not Apple) is solely responsible for the investigation, defense, settlement, and discharge of that claim.
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Legal compliance. You represent that you are not located in a country subject to a U.S. Government embargo or designated as "terrorist supporting," and that you are not on any U.S. Government list of prohibited or restricted parties.
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Developer contact. Questions, complaints, or claims about MOQA should be directed to BOMAD LLC at support@moqa.me.
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Third-party terms. You must comply with applicable third-party agreements (for example, your wireless data plan) when using MOQA.
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Third-party beneficiary. Apple and its subsidiaries are third-party beneficiaries of these Terms and, upon your acceptance, have the right to enforce them against you.
24. Dispute Resolution & Arbitration
Please read this section carefully — it affects your legal rights. It requires most disputes to be resolved by binding individual arbitration instead of in court and waives your right to a jury trial and to participate in a class action. You can opt out within 30 days (see below).
Informal resolution first. Before starting arbitration, you and we agree to try to resolve the dispute informally. Send a written notice describing the dispute to support@moqa.me or by mail to BOMAD LLC, 1107 Fair Oaks Avenue, #226, South Pasadena, CA 91030. The parties will try in good faith to resolve it, including through a phone or video conference, within 45 days. This step is required before arbitration, and the applicable time limits are paused while it's underway.
Binding arbitration. If we can't resolve the dispute informally, you and BOMAD LLC agree that any dispute arising out of or relating to these Terms or the Service will be resolved by final and binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, as modified here. The Federal Arbitration Act governs. The arbitration will take place in the county of your residence or by video, and the arbitrator may award the same individual relief a court could. This arbitration agreement also covers any dispute you assert against BOMAD LLC's officers, employees, members, affiliates, or service providers arising out of or relating to the Service, and each of them is an intended third-party beneficiary of this Section 24 entitled to enforce it.
Exceptions. Either party may (1) bring an individual claim in small claims court if it qualifies, and (2) seek injunctive or other equitable relief in court for actual or threatened infringement or misuse of intellectual property.
Class action and jury waiver. YOU AND BOMAD LLC AGREE THAT EACH MAY BRING CLAIMS ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. YOU AND BOMAD LLC WAIVE THE RIGHT TO A JURY TRIAL. The arbitrator may not consolidate more than one person's claims except under the batch process below.
Mass/batch arbitration. If 100 or more similar claims are filed within a 30-day period, the claims will be administered in batches of up to 100, each as a single consolidated arbitration with one arbitrator and one fee schedule, to promote efficiency. This is not authorization for class arbitration.
30-day opt-out. You may opt out of this arbitration agreement within 30 days of first accepting these Terms by emailing support@moqa.me with "Opt Out of Arbitration" in the subject line, including your name and the email associated with your account. Opting out doesn't affect any other part of these Terms.
Governing law and venue. These Terms are governed by the laws of the State of California, without regard to conflict-of-laws rules. For any dispute not subject to arbitration, the exclusive venue is the state and federal courts located in Los Angeles County, California.
Your local consumer rights are preserved. If you are a consumer in Australia, nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, or remedy under the Australian Consumer Law or any other law that cannot lawfully be excluded, and you may bring a claim under those laws in your local courts or tribunals notwithstanding the arbitration and venue provisions above. The same applies to mandatory consumer-protection laws of the country where you live, including in the European Union, the United Kingdom, and New Zealand: to the extent they give you rights or a forum that these Terms cannot override, those rights and that forum are preserved.
25. Changes to These Terms
We may update these Terms from time to time. The "Last Updated" date shows the current version. For material changes, we'll notify you by email or in-app. Your continued use of the Service after changes take effect means you accept the updated Terms. If you don't accept them, please stop using the Service and delete your account.
26. General Provisions
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Promotions. We may from time to time offer sweepstakes, contests, or other promotions that are governed by their own official rules. If a promotion's official rules conflict with these Terms, the official rules control for that promotion only. Get the Bag is not a sweepstakes, contest, or promotion of chance; it is governed by Section 7, not by any promotion rules.
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Notice for California users. Under California Civil Code Section 1789.3, California consumers may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210. You may contact us at BOMAD LLC, 1107 Fair Oaks Avenue, #226, South Pasadena, CA 91030, by telephone at (213) 421-1210, or at support@moqa.me.
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Entire agreement. These Terms, the Privacy Policy, and any applicable promotion official rules are the entire agreement between you and BOMAD LLC about the Service and supersede prior versions.
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Severability. If any provision is found unenforceable, the rest stays in effect.
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No waiver. Our failure to enforce a provision isn't a waiver of it.
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Assignment. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.
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Notices. We may provide notices by email or in-app. Send notices to us at support@moqa.me or by mail to BOMAD LLC, 1107 Fair Oaks Avenue, #226, South Pasadena, CA 91030.
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Contact. BOMAD LLC · 1107 Fair Oaks Avenue, #226, South Pasadena, CA 91030 · (213) 421-1210 · support@moqa.me · www.moqa.me.
MOQA is your bodyguard for your attention — the one app on your phone that's on your side. Use your phone. Don't let it use you.